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Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.
Principled Dissenters
Individuals who oppose or challenge organizational decisions or policies on ethical or moral grounds.
Positive Role Model
An individual whose behavior, example, or success can be emulated by others, especially by younger people or peers, encouraging positive behavior and attitudes.
Desired Behaviors
The specific actions or reactions individuals or groups aim to elicit or encourage through various means, such as incentives or social norms.
Role Ambiguity
A situation in which there is a lack of clarity about role expectations, responsibilities, and/or objectives, often leading to stress and inefficiency.
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