Which of the Following Statements About Marketing Mix Characteristics in Organizational

question 17

Multiple Choice

Which of the following statements about marketing mix characteristics in organizational buying behavior is MOST ACCURATE?

• A)Few large transactions are made over the Internet.
• B)The actual buyer retains all of the influence in the buying decision.
• C)Advertising is very simplistic in nature.
• D)Direct selling to organizational buyers is the rule.
• E)Only finished goods are sold in this way.

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Definitions:

Estrogens

The principal class of female sex hormones.

Secondary Sex Characteristics

Physical features that emerge during puberty, distinguishing the two sexes from each other but not directly involved in reproduction, such as breast development in females and facial hair in males.

Primary Sex Characteristics

The physical and biological attributes that distinguish males and females, including reproductive organs and structures.

Comprehensive Programs

Initiatives or plans that are thorough and inclusive, covering multiple aspects or areas of a particular need or problem.