People Who Control the Flow of Information in the Buying

question 56

Multiple Choice

People who control the flow of information in the buying center, such as technical experts and secretaries, can keep salespeople and information from reaching others in the buying center and are referred to as

• A)deciders.
• B)obstructionists.
• C)gatekeepers.
• D)power brokers.
• E)influencers.

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Definitions:

Fraud

Fabrication of data.

Psychology

The scientific study of the mind and behavior, exploring various aspects such as perception, cognition, emotion, and social interactions.

Journalism

The activity or profession of reporting the news, including gathering, assessing, creating, and presenting news and information.

Psychological Stress

A form of stress experienced or perceived in the mind, resulting from both external and internal sources, that can affect an individual's psychological state.