In Which Stage in the Consumer Purchase Decision Process Would

question 77

Multiple Choice

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42" 3D LED HDTV?"

• A)problem recognition
• B)alternative evaluation
• C)purchase decision
• D)evaluation
• E)information search

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Definitions:

Instrumental Learning

A learning process in which behavior is modified by the reinforcing or inhibitory effects of the resulting consequences.

Response

A reaction to a specific stimulus or situation, which can be verbal, physical, or emotional in nature.

Reward

A reward refers to a positive reinforcement given in response to a desired behavior, intended to encourage that behavior's recurrence.

Concept Formation

The mental process involved in grouping or categorizing objects, events, or ideas based on common features or characteristics.