In Which Stage in the Consumer Purchase Decision Process Would

question 77

Multiple Choice

In which stage in the consumer purchase decision process would a consumer ask,"How much can I afford to spend on a new 42" 3D LED HDTV?"

• A)problem recognition
• B)alternative evaluation
• C)purchase decision
• D)evaluation
• E)information search

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Definitions:

Jean Piaget

A Swiss psychologist renowned for his pioneering work on the cognitive development of children, proposing a series of developmental stages.

Fixation

In psychology, a persistent focus of the id’s pleasure-seeking energies at an earlier stage of psychosexual development in which conflicts were unresolved.

Psychosocial Theory

A framework for understanding human development across the lifespan proposed by Erik Erikson, emphasizing the impact of social experiences.

Erik Erikson

A psychologist known for his theory on the psychosocial development of human beings, outlining eight stages from infancy to adulthood.