Which of the Following Product or Service Is an Example

question 63

Multiple Choice

Which of the following product or service is an example of a low-involvement purchase?

• A)a Honda Civic automobile
• B)a Trek bicycle
• C)membership into a local country club
• D)a vacation to Italy
• E)Biolage shampoo

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Definitions:

Mental Speed

The rapidity with which an individual can process information, often linked to cognitive ability and intelligence.

Working Memory Capacity

The amount of information that can be temporarily held and manipulated in the mind for cognitive tasks like problem-solving and language comprehension.

Inspection Time

The minimal amount of time an individual needs to distinguish between two stimuli, used as a measure of cognitive speed.

Perseveration

The tendency to repeat a response inappropriately; often a result of deficits in executive control caused by prefrontal lesions.