When Kia Motors Offers a 10-Year,100,000-Mile Warranty for Its Kia

question 308

Multiple Choice

When Kia Motors offers a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

• A)behavioral learning
• B)cognitive learning
• C)brand loyalty
• D)perceived risk
• E)postpurchase dissonance

---

Definitions:

Attribution

In psychology, the process by which individuals explain the causes of behavior and events; in organizational behavior, it relates to how people perceive the actions of others in the workplace.

Self-Serving Bias

A cognitive bias where individuals attribute positive outcomes to their own actions and negative outcomes to external factors, protecting their self-esteem.

Causal Explanations

The process of identifying and understanding the reasons behind occurrences or phenomena.

Stereotyping

A cognitive process where individuals assign generalized attributes, beliefs, or perceptions to a group of people, leading to oversimplified opinions or prejudiced attitudes.