Which of the Following Statements About Brand Loyalty Is Most

question 341

Multiple Choice

Which of the following statements about brand loyalty is most accurate?

• A)Learning has little affect on brand loyalty because most habits are instinctual.
• B)Brand loyalty increases the perceived risk associated with impulse purchases.
• C)The incidence of brand loyalty is steadily rising in North America.
• D)Brand loyalty results from the positive reinforcement of previous actions.
• E)The best way to enhance brand loyalty is to brand all new products with the same brand name.

Comprehend the concept of voluntary exchange and how mutual benefits are derived from such exchanges.

Recognize the role and impact of transaction costs on the efficiency of markets and exchanges.

Identify the benefits of private ownership in resource conservation and economic incentive structures.

Understand the function and value added by middlemen in reducing transaction costs, facilitating trade, and increasing the gains from exchange.

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Definitions:

Electronic Funds Transfer

Electronic Funds Transfer (EFT) is the digital transfer of money from one bank account to another without any paper money changing hands.