According to the Colgate Toothpaste Ad Above and the Textbook,what

question 60

Multiple Choice

According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

• A)changing beliefs about the extent to which a brand has certain attributes
• B)changing the perceived importance of attributes
• C)adding new attributes to the product
• D)providing free trials of the new product
• E)obtaining a seal of approval to reduce consumers' risk and encourage purchases

---

Definitions:

Incubation Stage

In creativity and problem-solving, the period in which an individual sets the problem aside and does not consciously think about it, allowing subconscious processes to work.

Sets Aside

To put something away or to reserve it for a specific purpose or later use.

Acknowledgment Response

A reply or answer given in recognition of receiving something, often used in communication settings to confirm the receipt of a message.

Universally Understood

Refers to concepts, symbols, or messages that are recognized and interpreted the same way by people across different cultures or backgrounds.