In the VALS Framework,achievement-Motivated Consumers Who a Have Lower Levels

question 303

Multiple Choice

In the VALS framework,achievement-motivated consumers who a have lower levels of education and household income than Achievers are called __________.

• A)Believers
• B)Experiencers
• C)Strivers
• D)Makers
• E)Survivors

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Definitions:

Promotional Mix

A combination of marketing tools including advertising, sales promotion, public relations, personal selling, and direct marketing used to reach the target audience and fulfill the organization's overall goals.

Sales Promotion

Short-term incentives or activities aimed at encouraging the purchase or sale of a product or service.

Direct Marketing

A form of advertising where businesses communicate directly with customers through various media.

Promotional Mix

The combination of different marketing approaches, including advertising, sales promotion, personal selling, public relations, and direct marketing, used to achieve business goals.