In the VALS Framework,consumers Motivated by Self-Expression Desire Social or Physical

question 306

Multiple Choice

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

• A)Strivers
• B)Experiencers
• C)Believers
• D)Makers
• E)Survivors

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Definitions:

Aggression

Behavior intended to harm or injure another being, whether physically or psychologically.

Psychoanalytic Theorists

Experts in a field founded by Sigmund Freud that focuses on unconscious factors that influence behavior, emotions, and relationships.

Morality

Principles concerning the distinction between right and wrong or good and bad behavior.

Impulses

Sudden, involuntary inclinations to act or respond to something without conscious thought.