LG Is Consumer Electronics Manufacturer That Recently Introduced a New

question 13

Multiple Choice

LG is consumer electronics manufacturer that recently introduced a new 55" Internet-capable,3D OLED (Organic Light Emitting Diode) HDTV.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most likely target market for this product?

• A)Survivors
• B)Believers
• C)Experiencers
• D)Achievers
• E)Innovators

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Definitions:

Transitions

Changes or movements from one state or condition to another, often used in writing or speech to connect ideas smoothly.

Cause and Effect

A relationship where one event (the cause) leads to or results in another event (the effect).

Prophylactic Double Mastectomy

A preventive surgery to remove both breasts in order to significantly reduce the risk of breast cancer.

Extramarital Affair

A romantic or sexual relationship that occurs outside of marriage where at least one of the participants is married to someone else.