In the VALS Framework,consumers with the Least Resources of Any

question 333

Multiple Choice

In the VALS framework,consumers with the least resources of any segment represent a modest market for most products and services,are loyal to favorite brands,especially if they can be purchased at a discount are referred to as __________.

• A)Strivers
• B)Believers
• C)Survivors
• D)Makers
• E)Thinkers

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Definitions:

Mass Media Coverage

The dissemination of news and information on a large scale to a wide audience via channels such as television, radio, newspapers, and the Internet.

Vicarious Reinforcement

A psychological concept where individuals learn and modify behaviors by observing the consequences of others' actions without directly experiencing them.

Constant Encouragement

Ongoing support and motivation aimed at inspiring individuals or groups to continue a course of action or to achieve goals.

Being Rewarded

The act of receiving something, often of value, in recognition or exchange for one's effort or achievement.