When Strolling Through the Grocery Store,a Toddler Tells Her Mother,"I

question 335

Multiple Choice

When strolling through the grocery store,a toddler tells her mother,"I don't like carrots." Her mother puts down the carrots and chooses string beans instead.The role of the little girl in this purchase was that of __________.

• A)information gatherer
• B)influencer
• C)purchaser
• D)decision maker
• E)user

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Definitions:

Product

Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

Price

The overall sacrifice a consumer is willing to make—money, time, energy—to acquire a specific product or service.

Geodemographic Segmentation

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics.

Ethnic Food Aisle

A section within grocery stores dedicated to foods and ingredients associated with various ethnic or cultural cuisines.