When Past Experience Is Insufficient, the Risk of Making a Wrong

question 32

Multiple Choice

When past experience is insufficient, the risk of making a wrong decision is high, and the cost of gathering information is low, a consumer is more likely to use an __________ for information.

• A)internal search
• B)informal search
• C)expert directed search
• D)external search
• E)experiential search

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Definitions:

Values

Core beliefs or standards that guide and motivate attitudes and actions in individuals and organizations.

Probably Ethical

Describes actions or decisions that are likely to be considered morally right, in line with accepted moral standards.

Approved

An acknowledgment or sanction indicating that something meets required standards, policies, or conditions for acceptance or implementation.

Customary

Established patterns of behavior or practices that are considered accepted and traditional within a particular social, cultural, or professional group.