The Information Search Stage Clarifies the Problem for the Consumer

question 281

Multiple Choice

The information search stage clarifies the problem for the consumer by: (1) suggesting criteria to use for the purchase; (2) yielding brand names that might meet the criteria;and (3) __________.

• A)developing consumer value perceptions.
• B)evaluating particular products
• C)selecting the type of retail outlet.
• D)establishing a purchase timeline.
• E)creating a hierarchy of needs.

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Definitions:

Primary Reinforcer

A naturally reinforcing item or outcome, such as food or water, that does not require learning to be considered rewarding.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without the need for prior learning.

Secondary Reinforcer

A stimulus that becomes reinforcing through its association with a primary reinforcer, such as money earning its value through its exchange for food or other needs.

Primary Reinforcer

A stimulus that is naturally rewarding and satisfying, such as food or water, which does not require learning to become desirable.