The Objective and Subjective Attributes of a Brand That Consumers

question 121

Multiple Choice

The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as

• A) temporal states.
• B) antecedent states.
• C) information sources.
• D) evaluative criteria.
• E) the consideration set.

---

Definitions:

Superior

A term denoting higher rank, quality, or importance when compared to others in a given context.

Group Norms

Shared expectations and rules that guide the behavior of members within a group.

Natural-Sounding Conversation

Dialogue or discourse that mimics the flow, tone, and characteristics of authentic, spontaneous human speech.

Translate

The process of converting text or speech from one language into another, maintaining the original meaning, context, and nuances.