All of the Following Are Marketing Strategies Designed to Reduce

question 206

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases EXCEPT:

• A)securing endorsements from influential people.
• B)providing warranties and guarantees.
• C)providing free trials of the product.
• D)giving extensive usage instructions.
• E)using subliminal advertising.

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Definitions:

Agency Problem

A conflict of interest inherent in any relationship where one party is expected to act in another's best interests.

Horizon Problem

A situation where the time horizon for decision making by managers is shorter than the long-term interest of the company, often due to differing objectives.

Positive Synergies

The beneficial effects or outcomes that result from the cooperation or merger of two or more entities or processes.