Recall the Famous Experiment When Dr

question 346

Multiple Choice

Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?

• A)cognitive learning
• B)the scientific method
• C)behavioral learning
• D)attitude formation
• E)cognitive dissonance

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Definitions:

Sphygmomanometer

A sphygmomanometer is a device used to measure blood pressure, typically involving a cuff that is placed around the arm.

Electrocardiograph

A medical device used to record the electrical activity of the heart over a period of time.

Ischemia

A condition of reduced blood flow to tissues, causing a shortage of oxygen that is needed for cellular metabolism.

-emia

A suffix used in medical terminology to denote a condition of the blood; for example, anemia (a lack of red blood cells).