Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 224

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) __________, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)changing the perceived importance of attributes
• D)refocusing a consumer's attention from one attribute to another
• E)denigrating the attributes of competitors' products

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Definitions:

Wealthier Countries

States that enjoy a higher economic status, advanced technological infrastructure, and better living conditions for their citizens, often possessing a high per capita income.

Equitable

Fair and impartial treatment, ensuring justice and equality for all individuals or groups, especially in terms of rights and opportunities.

Female Body Builders

This refers to women who engage in bodybuilding, which involves rigorous physical training and dieting to build, shape, and define muscular structure and strength.

Traditional Notions

Conventional beliefs or ideas that are widely accepted within a society, often based on historical practices or established norms.