Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

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Definitions:

Epidemic

An epidemic is a sudden increase in the number of cases of a disease above what is normally expected in a population in a specific area, often spreading rapidly and affecting a large number of individuals.

Cultural Belief

A set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group, and influences behaviors and perceptions.

Social Context

The environmental, cultural, and social conditions and factors that influence individuals' behaviors, attitudes, and interactions within a society.

Curative Medicine

Medical treatments focused on curing diseases and restoring health, as opposed to preventive care or palliative treatments.