According to the Colgate Toothpaste Ad Above and the Textbook,what

question 60

Multiple Choice

According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

• A)changing beliefs about the extent to which a brand has certain attributes
• B)changing the perceived importance of attributes
• C)adding new attributes to the product
• D)providing free trials of the new product
• E)obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

Reflexive Modernity

A new period of modernity in which the traditional stability-maintaining structures of class, family, and industrial forms of production have waned, placing greater pressure on people to create their own sense of stability and identity.

Ontological Security

A stable mental state derived from a sense of continuity in one's social and material identities, providing a sense of order in one's life.

Task Time

An organic sense of time in which work is shaped by the demands of the task to be performed. For example, work in a farming community is shaped by the seasons.