In the VALS Framework,consumers Who Enjoy the New,the Offbeat,and the Risky

question 263

Multiple Choice

In the VALS framework,consumers who enjoy the new,the offbeat,and the risky as well as find outlets in exercise,sports,outdoor recreation,and social activities are referred to as __________.

• A)Believers
• B)Strivers
• C)Achievers
• D)Makers
• E)Experiencers

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Definitions:

Glow

A visual effect that creates a halo of light around an object or text, often used in graphic design.

SmartArt

A graphics tool included in Microsoft Office programs that allows users to create professional quality diagrams and charts with ease.

Floating Picture's Anchor

The specific location in a text or a document to which a floating image is attached and moves with.

Anchor Icon

A graphical symbol often used in digital interfaces to represent a fixed point or to indicate the anchoring of an object such as in web design.