A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 42

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)psychographics

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Definitions:

Internal Rate of Return

The rate of return that brings the total net present value of a project's cash flows to zero.

Investment

Investment is the allocation of resources, typically money, with the expectation of generating an income or profit.

Internal Rate of Return

A metric used in capital budgeting to estimate the profitability of potential investments, representing the rate of return at which the net present value of costs and benefits of the project equals zero.

Multiple Rates

In finance, often refers to situations where different interest rates apply to different portions of a financial transaction or investment period.