The Specialized Group of Consumers with a Structured Set of Relationships

question 347

Multiple Choice

The specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use is referred to as a(n)

• A)brand community.
• B)VALS.
• C)opinion leader.
• D)social class.
• E)buzz group.

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Definitions:

Amplitude

In the context of waves, it is the height of the wave, which can determine the intensity or loudness of a sound.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

Pitch

In acoustics, it is the quality of a sound governed by the rate of vibrations producing it; the degree of highness or lowness of a tone.

Primary Colors

The set of colors that can be combined to create a wide spectrum of colors but cannot be created by mixing other colors. Typically red, blue, and yellow in pigment or red, green, and blue in light.