A Brand Community Refers to

question 181

Multiple Choice

A brand community refers to

• A)the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,behaviors,and brands.
• B)a specialized group of consumers with a structured set of relationships involving a particular brand,fellow customers of that brand,and the product in use.
• C)people to whom an individual looks to as a basis for purchasing particular brands.
• D)those buyers who,through the size of their purchases,affect where marketing dollars will be spent on a particular brand.
• E)those brands with whom a person does not wish to be identified with.

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Definitions:

Forced Distributions

A method of evaluating employees that requires raters to categorize employees.

Central Tendency

A statistical measure that identifies the single value that most accurately represents a set of data, commonly using the mean, median, or mode.

Comparative Evaluation

The process of comparing one set of data, elements, or situations with another to assess its value or performance in relation to a standard or another entity.

Ranking Method

A method of evaluating employees that ranks them from best to worst on some trait.