Two Prominent Personal Moral Philosophies That Have Direct Bearing on Marketing

question 14

Multiple Choice

Two prominent personal moral philosophies that have direct bearing on marketing practice are

• A) existentialism and pragmatism.
• B) pragmatism and idealism.
• C) moral idealism and utilitarianism.
• D) social responsibility and personal ethics.
• E) moral relativism and situational ethics.

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Definitions:

Surplus Funds

Excess money or assets that remain after all expenses have been paid.

Maturing

The process by which a financial instrument reaches its due date and the principal is required to be repaid.

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the principal.

Economic Equivalent

A financial concept that refers to the equivalence in value between different sums of money received or paid at different times, based on a specified interest rate.