The First Step in Any Social Audit Is to

question 19

Multiple Choice

The first step in any social audit is to

• A) evaluate current social responsibility programs.
• B) determine the amount of money that can be allocated for societal marketing programs.
• C) recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors.
• D) identify social responsibility causes consistent with the company's mission.
• E) determine the types of resources needed to achieve social responsibility objectives.

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Definitions:

Defense Mechanism

Mental tactics employed subconsciously to shield an individual from the distress caused by thoughts or emotions that are not acceptable.

Repression

A defense mechanism where uncomfortable thoughts or memories are unconsciously blocked from conscious awareness.

Underlies

To lie or be situated under something; to be the support or basis of; to form the foundation of.

Projection

A defense mechanism in psychology where individuals attribute their own unacceptable thoughts, feelings, and motives to another person.