Conducting Business in a Way That Protects the Natural Environment

question 150

Multiple Choice

Conducting business in a way that protects the natural environment while making economic progress is referred to as

• A) green marketing.
• B) sustainable development.
• C) stakeholder responsibility.
• D) the marketing concept.
• E) environmental marketing.

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Definitions:

Actor-Observer Effect

The tendency to attribute one's own actions to external causes while attributing others' actions to internal factors.

Halo Effect

The cognitive bias that causes one's impression of a person to influence one's thoughts and feelings in unrelated areas.

Mere-Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things or people they are exposed to frequently.

Self-Serving Bias

A cognitive bias that causes individuals to see themselves in a more favorable light, attributing successes to internal factors and failures to external factors.