Examlex
MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?
Imc Efforts
Initiatives and activities aimed at utilizing integrated marketing communications to ensure a consistent message across all marketing channels.
Clutter Of Messages
Refers to the overwhelming amount of marketing messages that consumers are exposed to daily, making it difficult for individual messages to stand out.
Internet-Based Technologies
Digital tools and platforms that operate over the internet, supporting various activities such as communication, data storage, and content sharing.
Specific Consumer
A person or group with distinct purchasing habits or product requirements in a market sector.
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