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MasterCard International Links Usage of Its Card with Fund-Raising for Institutions

question 114

Essay

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?


Definitions:

Company's Development

The process of growing or improving a company through expansion, innovation, or increasing its market presence.

Organizational Grapevine

A rephrased term for informal networks within a company through which rumors and unofficial information circulate among employees.

Corporate Leaders

Senior executives and managers within a corporation who set strategic direction, make critical decisions, and lead the organization towards its objectives.

Web-Based Magazines

Web-Based Magazines are digital publications available on the internet, offering articles, news, and other content similar to traditional print magazines, but accessible online.

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