Over a Period of Several Decades,coffee Consumption Declined from 75

question 130

Multiple Choice

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

• A)found a less volatile product to sell.
• B)invested more money in alternative beverages such as soft drinks,energy drinks,or smoothies.
• C)changed to a new promotional firm.
• D)explored the reasons behind these changes.
• E)demoted coffee from being a "star" to a "dog."

---

Definitions:

Weighted Average Model

A calculation that assigns different weights to various data points or elements, providing a means to account for their varying levels of importance.

Exponential Smoothing Constant

A parameter in exponential smoothing methods for forecasting that controls the degree to which recent observations are weighted more heavily than older observations.

Exponential Smoothing Model

A time series forecasting method that applies weighted averages of past observations, giving greater weight to more recent data, to predict future values.

Mean Absolute Percentage Error

A measure used to evaluate the accuracy of forecasting models, expressing the average absolute percent error between predicted and observed values.