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MySpace.com is a social network that is targeted primarily to people under the age of 25 years old.In 2005,when MySpace was the leading social network,News Corp,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer preferences.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.
Influencing Factors
Various elements or conditions that can affect the outcome or performance of a process or system.
Implicit Personality Theory
The assumptions individuals unconsciously make about how personality traits are connected and how they influence behavior.
Physical Characteristics
The observable attributes or features of an object, person, or place.
Perceptual Selection
The process by which individuals filter, select, and interpret sensory information to create a meaningful picture of the world.
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