MySpacecom Is a Social Network That Is Targeted Primarily to People

question 230

Multiple Choice

MySpace.com is a social network that is targeted primarily to people under the age of 25 years old.In 2005,when MySpace was the leading social network,News Corp,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer preferences.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.

• A)economic
• B)competitive
• C)social
• D)technological
• E)regulatory

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Definitions:

Assets

Resources owned or controlled by a company that are expected to produce future economic benefits.

Net Income

The remaining profit of a company after expenses and taxes are taken out of its revenue.

Accrued Expense

Costs that have been incurred for goods or services but have not yet been paid for or recorded in the financial statements.

Accrued Revenues

Revenues that have been earned (through the delivery of goods or services) but not yet received in cash or recorded.