Marketers Have Developed Generational Marketing Programs Because

question 211

Multiple Choice

Marketers have developed generational marketing programs because

• A)grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them.
• B)it is better to find one market niche and stay with it rather than to cross-generational lines.
• C)it doesn't really matter when people are born;what really matters is what they buy.
• D)members of each generation are distinctive in their attitudes and consumer behavior.
• E)even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.

Understand the concept of determinism as it applies to behaviorism.

Identify the experimental methods used by behaviorists to study learning and behavior.

Understand the influence of Darwin's theory of evolution on the study of animal learning and intelligence.

Explain the principles of classical conditioning as researched by pioneers like Ivan Pavlov.

---

Definitions:

Personal Banker

A bank employee who provides financial advice, manages accounts, and offers banking services to individual clients.

Government Agency

An organization part of the government tasked with enforcing specific laws, regulating industries, or providing government services.

Service Continuum

The range of services offered by a company, from purely physical products to purely service offerings.

Government-sponsored Services

Services provided by the government to its citizens, including education, healthcare, and public transportation.