Marketers Have Developed Generational Marketing Programs Because

question 211

Multiple Choice

Marketers have developed generational marketing programs because

• A)grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them.
• B)it is better to find one market niche and stay with it rather than to cross-generational lines.
• C)it doesn't really matter when people are born;what really matters is what they buy.
• D)members of each generation are distinctive in their attitudes and consumer behavior.
• E)even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.

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Definitions:

Retail Price

The final price at which a product is sold to consumers, typically including markup from wholesale cost.

Parallel Importing

The practice of importing goods through channels that are unofficial, unauthorized, or unintended by the original manufacturer.

Back-Channel Market

A market where goods and services are traded through secondary, often unofficial, routes or channels.

Joint Venture

A business agreement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task or project, sharing both the risks and rewards.