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Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.
Emotional Expressiveness
The degree to which individuals outwardly display their emotional states through facial expressions, body language, and tone of voice.
Introspection
The examination or observation of one's own mental and emotional processes.
Model Minority
A stereotype that characterizes a particular minority group as exemplifying academic achievement, professionalism, and law-abidance, often ignoring individual diversity and challenges within the group.
Political Activism
The effort to promote, impede, or direct social, political, economic, or environmental reform or stasis with the desire to make improvements in society.
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