Over a Period of Several Decades,coffee Consumption Declined from 75

question 130

Multiple Choice

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

• A)found a less volatile product to sell.
• B)invested more money in alternative beverages such as soft drinks,energy drinks,or smoothies.
• C)changed to a new promotional firm.
• D)explored the reasons behind these changes.
• E)demoted coffee from being a "star" to a "dog."

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Definitions:

Mishaps

Unfortunate accidents or bad luck incidents that result in damage or injury.

Serious Errors

Significant mistakes or oversights that can have substantial consequences or impacts.

Reasoning

The drawing of conclusions or inferences from observations, facts, or assumptions.

Framing

The way information is presented to users, which can influence decision-making and judgment by highlighting certain aspects while excluding others.