Over a Period of Several Decades,coffee Consumption Declined from 75

question 284

Multiple Choice

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

• A)found a less volatile product to sell in its strategic business portfolio.
• B)invested more money in market research for new product development.
• C)hired a new promotional firm.
• D)explored the reasons behind these changes in coffee consumption trends.
• E)demoted coffee from being a "star" to a "dog" in its growth-share matrix

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Definitions:

Relative Deprivation

The perception that one is worse off compared to those with whom one compares oneself.

Research Articles

Scholarly papers published in academic journals that present original research findings or reviews in a specific field of study.

Research Study

A systematic investigation, including research development, testing, and evaluation, designed to develop or contribute to generalizable knowledge.

Adaptation-Level Phenomenon

A psychological principle suggesting that individuals judge new stimuli based on past experiences and their current level of adaptation.