Examlex
Generation Y is defined as the generation of children born
Satisfying Consumer Needs
The process of identifying and fulfilling the wants or requirements of consumers through the provision of products or services.
Marketing Program
A comprehensive plan that integrates various marketing strategies and tactics aimed at achieving specific marketing objectives.
Distribution Strategy
An approach to determine how a product or service will be delivered to the end customer.
Specific Offering
A distinct product or service provided by a company to meet unique customer needs or market demands.
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