The Overwhelming Response by Bargain-Hunting Consumers to Groupon's Online Deals

question 360

Multiple Choice

The overwhelming response by bargain-hunting consumers to Groupon's online deals is an example that demonstrates the change in consumption orientation known as

• A)the quality-value proposition.
• B)buyer-centric excellence.
• C)value consciousness.
• D)customer value.
• E)purchasing value.

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Definitions:

Automaticity

The ability to perform tasks without occupying the mind with the low-level details required, typically developed through repetition and practice.

Mental Processes

Mental processes involve the internal, cognitive operations that underlie all human thought, behavior, emotions, and experiences.

Maximize Utility

An economic principle where individuals or firms attempt to obtain the highest possible satisfaction or benefit from their resources and choices.

Decision Making

The cognitive process of selecting a course of action from multiple alternatives.