Marketers Collect and Use Environmental Information to Better Understand Consumers

question 293

Multiple Choice

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

• A)obtain an economic profile of "hometowns" in comparison to national profiles.
• B)obtain a profile of customers who identify themselves as members of multi-racial or multi-ethnic groups.
• C)identify behavioral segments of the population interested in the more domestic arts such as sewing,crocheting,knitting,and quilting.
• D)help segment markets in the areas of home design based on decorating styles such as traditional,Victorian,contemporary,etc.
• E)identify similarities rather than differences among a diverse group of consumers by race,ethnicity,gender,and age.

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Definitions:

Feedback

An exchange of information about performance, behaviors, or outcomes, provided with the intention to guide future improvements or maintain good practices.

Job Performance

The level at which an employee carries out assigned tasks, responsibilities, and goals.

Motivation

The inner drive or process that stimulates and directs human behavior towards achieving personal or organizational goals.

Effective Feedback

Constructive and useful comments or criticism that aims to support improvement and positive change.