Examlex
According to the textbook,four new technologies are expected to have impact on marketing.These are:
Organizational Expectations
The standards, goals, or objectives set by an organization for its members' performance and behavior.
Ethical Behaviors
Actions guided by principles and values considered morally right and beneficial for the greater good.
Managerial Actions
The decisions, behaviors, and practices undertaken by managers to achieve organizational goals.
Prevailing Culture
The dominant set of attitudes, values, and practices that characterizes an organization or social group.
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