Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share)shown

question 230

Multiple Choice

Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share) shown above.A marketing manager for Ben and Jerry's has been provided with the above marketing dashboard display.He notices that dollar market share for 2012 was 18.4% and for 2013 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?

• A)Dollar market share (%)= Ben and Jerry's sales ($)divided by total industry sales ($)-including Ben & Jerry's sales ($).
• B)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's sales ($).
• C)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's unit sales (#).
• D)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's net profit ($).
• E)Dollar market share (%)= Ben and Jerry's sales ($)divided by gross domestic product ($).

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Definitions:

Secure Attachment

A strong and healthy emotional bond between a child and their caregiver, characterized by trust and a sense of safety.

Reason Abstractly

The cognitive ability to think about concepts, ideas, and principles that are not physically present or tangible.

Formal Operational

A stage of cognitive development, as per Piaget, where an individual gains the ability to think abstractly and logically.

Social Norms

Accepted behaviors and beliefs within a society or group, guiding members on what is considered appropriate or inappropriate conduct.