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Consider the photo above of Apple's iPhone 5C.Apple launched its revolutionary iPhone in 2007,the first smartphone that used a multi-touch user interface.iPhone unit sales skyrocketed.Recently,smartphone sales have slowed as the industry moves into the maturity stage of its product life cycle.But Apple's sales have remained strong.By 2017,the smartphone market is expected to grow at a compound annual rate of 13 percent due to dropping average smartphone prices.Apple's iPhone had a 15 percent share of the global smartphone market in 2013-second to Samsung,whose share was 41 percent.Apple's iPod SBU appears to be a __________.
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