Searching Out,using,and Training Reputable Medical Device Distributors Across Asia to Call

question 219

Multiple Choice

Searching out,using,and training reputable medical device distributors across Asia to call on cardiologists and medical clinics is an example of Medtronic's

• A)market segmentation and targeting strategy
• B)price strategy
• C)place strategy
• D)promotion strategy
• E)product/service strategy

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Definitions:

Prototype

A mental image or best example of a category. Matching new items to a prototype provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin).

Mental Grouping

The cognitive process of organizing concepts, objects, or ideas into categories based on common properties to simplify understanding and memory.

Step-by-Step

Involves breaking down information, processes, or problems into smaller, manageable parts to facilitate understanding or completion.

Belief Perseverance

Clinging to one's initial conceptions after the basis on which they were formed has been discredited.