Consider UMD2a: Ben & Jerry's Marketing Dashboard (Dollar Sales)shown Above

question 78

Multiple Choice

Consider UMD2a: Ben & Jerry's Marketing Dashboard (Dollar Sales) shown above.A marketing manager for Ben and Jerry's has been provided with the above marketing dashboard display.She notices that dollar sales for 2012 were $240 million and in 2013 they were $250 million.What was the formula used to calculate the dollar sales for each of these two years?

• A)Dollar sales ($)= average price multiplied by quantity manufactured in each year.
• B)Dollar sales ($)= average cost of goods sold minus fixed costs in each year.
• C)Dollar sales ($)= average price minus shrinkage rate in each year.
• D)Dollar sales ($)= average price multiplied by quantity sold in each year.
• E)Dollar sales ($)= average cost of goods sold minus variable costs in each year.

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Definitions:

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