The BCG Has Given Specific Names and Descriptions to the Four

question 211

Multiple Choice

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

• A)high market growth rates and high relative market shares.
• B)low market growth rates but high relative market shares.
• C)low market growth rates and low relative market shares.
• D)high market growth rates but low relative market shares.
• E)medium market growth rates and medium relative market shares.

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Definitions:

Direct Materials

Raw materials that can be directly traced to the production of specific goods or services and are a significant portion of production costs.

Variable Overhead

Costs that fluctuate with the level of production output, including expenses like utilities and raw materials.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a specific product.

Direct Labor-Hours

The total hours of work directly involved in manufacturing goods or providing a service.