Part of the Growth Strategy for Yum! Brands,the Parent Company

question 271

Multiple Choice

Part of the growth strategy for Yum! Brands,the parent company of KFC,Pizza Hut,and Taco Bell,is expansion of its fast food businesses into new markets,such as China,Russia,and India.This type of expansion would be a __________ strategy.

• A)product development
• B)market penetration
• C)diversification
• D)market development
• E)market saturation

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Definitions:

Socially Dominant

A trait describing individuals who tend to assume leadership and influence over others in social settings.

Quantitative

Refers to a research strategy that focuses on quantifying the collection and analysis of data.

Qualitative

Concerned with descriptions and characteristics that cannot be easily measured or quantified, focusing on the quality rather than the quantity of data.

Natural Settings

Environments where behavior or events occur naturally, without any manipulation or control by researchers.