The Two Major Aspects of the Evaluation Phase of the Strategic

question 17

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A)segmenting the market and selecting target markets.
• B)establishing a business mission and designing measurable goals and objectives.
• C)designing the marketing mix and setting the budget.
• D)comparing the results of the marketing program with the goals in the written plans to identify deviations and then to act on them.
• E)executing the marketing plan and designing the marketing organization.

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Definitions:

Retrieval Cue Failure

The inability to recall information from memory due to the absence of proper cues or triggers.

Police Officer

An individual sworn to enforce the law, protect property and lives, and maintain public order.

Recall Information

The process of retrieving facts, events, or processes from one's memory without the aid of cues.

Context-Dependent Memory

The theory that information learned in a certain situation or place is better remembered when in that same situation or place.