The Actions Taken During the Evaluation Phase of the Strategic

question 251

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include (1) __________ and (2) correct negative deviations and exploit positive ones.

• A)find points of difference
• B)execute the marketing program
• C)compare results with plans to identify deviations
• D)track sales and revenues and compare with competitors
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Credibility

The quality of being trusted and believed in, often resulting from a history of accuracy, reliability, and integrity.

Unethical

Actions or behaviors that go against moral principles or professional standards.

Process Consultants

Experts who advise organizations on how to improve the efficiency and effectiveness of their operational processes.

Word of Mouth

The informal transmission of information, ideas, or opinions from one person or group to another, typically through verbal communication.