The Actions Taken During the Evaluation Phase of the Strategic

question 251

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include (1) __________ and (2) correct negative deviations and exploit positive ones.

• A)find points of difference
• B)execute the marketing program
• C)compare results with plans to identify deviations
• D)track sales and revenues and compare with competitors
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Bilingual

Fluent in two languages.

Long-term Memory

The aspect of memory where information is stored for an extended period, sometimes indefinitely.

Sensory

Relating to or involving the senses or sensation, such as sight, hearing, smell, taste, and touch.

Working

The act of engaging in physical or mental activities in order to achieve a purpose or result, often associated with earning a livelihood.