What Is a Cross-Functional Team and How Is It Used

question 248

Essay

What is a cross-functional team and how is it used?

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Definitions:

Spokesperson

Spokesperson is an individual authorized to speak on behalf of an organization, company, or another entity, representing and conveying its viewpoints to the public.

Brand Actor

A brand actor represents an individual or entity acting as a spokesperson or image of a brand, contributing to its personality and public perception.

Brand Representative

An individual who promotes and represents a brand, its products, and values, acting as a persona that embodies the corporate identity to the public.

Message Internalization

The process by which individuals accept a communicated message as being consistent with their own values or beliefs, thus influencing their attitudes or behavior.