The Arizona Biltmore in Phoenix Is a Resort Hotel Located

question 26

Multiple Choice

The Arizona Biltmore in Phoenix is a resort hotel located less than a mile away from the Biltmore Fashion Park,a large upscale shopping mall.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following marketing actions would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?

• A)Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
• B)Send a mass mailing to all local businesses.
• C)Set up information kiosks at several locations within the Biltmore Fashion Park.
• D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
• E)Offer special discount rates to guests coming from the East Coast.

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Definitions:

Resell

The act of selling a product or service that one has bought to another buyer.

Pay

To give money in exchange for goods, services, or to settle a debt.

Perfect Tender Rule

A rule requiring the seller to deliver goods to the buyer that exactly meet the terms of the contract, without any deviation.

Defective

A condition wherein a product does not operate as intended or expected, often leading to a potential hazard or inefficiency.