If You Followed the Suggestions of Robert M

question 206

Multiple Choice

If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?

• A)Anticipate the future five years out in terms of product form,ingredients,and packaging-to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated the product's benefits but provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup,which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

Understand the mechanisms of persuasion and attitude change within organizations.

Understand the concept of norm of reciprocity and its implications in leadership and organizational dynamics.

Grasp the roles and impacts of informal and shared leadership within organizational context.

Comprehend the nature and importance of leader-follower relationships and the leader-member exchange theory.

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Definitions:

GAAP

Generally Accepted Accounting Principles, which are a set of accounting standards and practices used to prepare financial statements.

Financial Instruments

Contracts that give rise to both a financial asset of one entity and a financial liability or equity instrument of another entity.

Discounted Note

A promissory note that is sold or issued for less than its face value and upon maturity pays out its full face value, effectively generating interest for the holder.